Author: Evan Bartlett

Growth hacking and sales hacking are all the rage, but do they work?

Everyone wants to hack these days. On the marketing side, everyone is talking about “growth hacking” instead of user acquisition. On the Sales side, everyone is talking about “sales hacking” instead of field or sales enablement. Every blog out there is promising a faster way to grow startups through hacking. First and foremost, I think

Is sales / sales management a trade, craft, or a profession?

Define trade: a skilled job, typically one requiring manual skills and special training. Define profession : a paid occupation, especially one that involves prolonged training and a formal qualification. According to these definitions, Sales is still a trade. Something closer to being a blacksmith than to being an investment banker. Why is there no formal
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