BTM Event: Close.io’s Steli Efti – how to keep your sales team from getting distracted

Building the Sales Machine (BTM) Event Series: we post clips of the best questions that where answered during our live events, so you can take the best ideas back to your teams and companies for further discussion.

BTM: How do you keep your sales people from getting distracted by funding news, etc? (9:06)

• Its’ really hard, I don’t have a perfect formula
• Every time we start to struggle, we step back and we try to figure out the core things that matter
• Constantly cutting back and simplifying to the core thing we should be focusing on
• Cut down the list to a few essentials, and the team starts doing well again
• Its like feature creep in product, the complexity always increases as you want to try new things
• Remember to cut back and focus on the essentials

Steli Efti dropped out of high school, taught himself to be an entrepreneur, is a life-long learner, and the founder of Supercool School, VibaTV and SwipeGood. As an alumni of Y Combinator, Steli is the CEO and co-founder of ElasticSales and Close.io. As if this isn’t enough already, Steli also advises startups and is the author of “The Ultimate Startup Guide To Outbound Sales.” You can find him on twitter here , or on linkedin here.