BTM Event:’s Steli Efti – when to add account managers to your sales team

Building the Sales Machine (BTM) Event Series: we post clips of the best questions that where answered during our live events, so you can take the best ideas back to your teams and companies for further discussion.

Whats the right mix between the sales executive and the post sale account manager (28:17)?

  • I don’t have a single dogmatic response
  • Depends on the sales team and culture
  • I’ve seen companies do every combination and make it work
    • Pod systems
    • Sales people doing account managment
  • Since is so small, everyone does account management.


steli_efti2-79990df1Steli Efti dropped out of high school, taught himself to be an entrepreneur, is a life-long learner, and the founder of Supercool School, VibaTV and SwipeGood. As an alumni of Y Combinator, Steli is the CEO and co-founder of ElasticSales and As if this isn’t enough already, Steli also advises startups and is the author of “The Ultimate Startup Guide To Outbound Sales.” You can find him on twitter here , or on linkedin here.