June 26, 2017
The Wrong Way to Scale
![](https://i0.wp.com/buildingthesalesmachine.com/wp-content/uploads/2017/06/scale.jpg?resize=150%2C150)
Editors Note: Contributing post by Sam Jacobs, CRO of TheMuse.com, the employer branding platform helping companies recruit top talent. The most common mistake I see startups make is equating “scaling” to “hiring”. They are not the same thing. It’s incredibly common. A company makes it to ~$3M in ARR through the rapid conversion of early