Author: Sales Machine

Building a performance assessment culture vs performance management one

JOT (Just One Thing) to take away: don’t mistake performance management minimums for a performance assessment framework, it will cost you in the long run. What is Performance Management? Broadly defined as the way by which a company sets performance expectations for its sales team. This includes setting a target that relates to compensation, but

BTSM Event: Close.io’s Steli Efti – Sales Hacks, Tips, & Tricks

Last January, Close.io CEO, Steli Efti joined us for our quarterly BuildingTheSalesMachine event, to share his thoughts on sales hacks, tips and tricks for scaling a team. If you haven’t heard of Steli yet, we’re not quite sure where you’ve been ;-), but check him out. The Close.io blog is an absolute treasure trove of tips on selling in

BTSM Event: Close.io’s Steli Efti – thoughts on sales technology and CRM

Last January, Close.io CEO, Steli Efti joined us for our quarterly BuildingTheSalesMachine event, to share his thoughts on sales hacks, tips and tricks for scaling a team. If you haven’t heard of Steli yet, we’re not quite sure where you’ve been ;-), but check him out. The Close.io blog is an absolute treasure trove of tips on selling in

Interview: Gusto (formerly ZenPayroll) – Growth – Saad Shahzad

Our goal at Building the Sales Machine is to enable sales leaders in the tech community to learn from each other. We’re all in this boat together trying to disrupt the norm, to make people’s lives easier, better, & more fulfilling. We’ve been bringing some of these leaders and strategies to life through our articles, meet-ups,

BTSM Sales Stack Review: Outreach.io – the follow-up master

These days sales people are taking advantage of technology in ways that never could have been imagined years ago. The “sales stack” is becoming as important as your training process or sellers themselves. With so many new, innovative tools out there it’s hard to know what’s essential and what’s just a “nice-to-have”. We’ve taken some