Top Articles in 2015

2015 was a big year for Building the Sales Machine (BTM).  We launched this blog, we hosted great speakers like Mark Roberge, and we brought in an additional sales leader like Christi Schaufler to help share best practices with you.  For those of you that couldn’t follow the blog every single week, here’s a recap

Where’s the best place to focus training efforts, sales or product? BTM Event: Close.io’s Steli Efti

Building the Sales Machine (BTM) Event Series: we post clips of the best questions that where answered during our live events, so you can take the best ideas back to your teams and companies for further discussion. Training on sales or training on product? (37:54) Prioritize for effectiveness A new sales person does not have